B2B Marketer with 10 Years of Experience

Most importantly, a devoted husband, dependable friend, reliable co-worker, and a loyal employee who enjoys coaching his 14u basketball team & being with his family.

Benjamin V. Ridge

About Me

I'm a B2B marketing strategist with a proven track record of developing and executing data-driven marketing initiatives that generate qualified leads, build sales pipelines, and deliver measurable business results. With expertise spanning demand generation, marketing automation, and integrated digital campaigns, I bridge the gap between marketing strategy and technical execution.

My approach combines strategic thinking with hands-on implementation across the marketing technology stack. By aligning marketing efforts with sales objectives and implementing robust measurement frameworks, I help organizations demonstrate clear ROI from their marketing investments and accelerate growth.

  • Full-Stack Digital Marketing
  • B2B Demand Generation
  • Marketing Automation
  • Inbound Content Development
10+Years Experience
212%Conversion Growth
44%Lower CPC
28%+MQL Increase

MarTech Stack

Professional Experience

August 2021 - Present

B2B Marketing Specialist II

Inventory Locator Service (ILS)

  • Designed and implemented an inbound marketing journey capturing customer data and behavioral insights, resulting in 226% increase in blog traffic, 28% more MQLs, and $1M+ in pipeline contribution
  • Led email marketing campaigns in HubSpot achieving 24% open rates and improving platform health score to 9/10
  • Developed and optimized LinkedIn paid social campaigns generating 5M+ impressions, 330% follower growth, and 300+ qualified conversions
September 2018 - December 2020

Digital Marketing Lead

Highland Media Group

  • Orchestrated full eCommerce development projects delivering 33% increase in page conversions, 16% reduction in abandoned carts, and 217% revenue growth
  • Managed social media strategies achieving 162% average follower growth and 38% increase in engagement
  • Executed paid media strategies across platforms resulting in 44% lower CPC and 212% increase in conversions
July 2015 - July 2018

Co-Founder/Chief Marketing Officer

Good Shepherd Pharmacy

  • Scaled membership from 1 to 1,100 monthly memberships within first 2 years
  • Led sales and marketing efforts resulting in 900% increase in monthly recurring revenue (MRR)
  • Established comprehensive member success framework achieving industry-leading 92 Net Promoter Score

Core Competencies

B2B Marketing

Demand Generation95%
Account-Based Marketing90%
GTM Strategy88%

Digital Marketing

Inbound Marketing92%
Email Marketing90%
Paid Media94%

Technical Skills

MarTech Tools94%
CRM Admin89%
Marketing Automation91%

Featured Projects

Marketing Strategy Project

B2B Thought Leadership Program

Comprehensive content strategy that increased blog traffic by 226%, generated 28% more MQLs, and contributed over $1M to sales pipeline

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Content Marketing Project

LinkedIn Paid Campaign Strategy

Strategic paid social approach generating 5M+ impressions, 330% follower growth, and 300+ qualified conversions

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Digital Marketing Project

Member Success Framework

Comprehensive customer success strategy resulting in 92 NPS, 94% retention rate, and documented health outcome improvements

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Get In Touch

Contact Info

I'm always open to discussing challenging opportunities that align with my expertise, or simply networking with like-minded professionals. Please don't hesitate to reach out.