B2B Marketer with 10 Years of Experience

Most importantly, a devoted husband, dependable friend, reliable co-worker, and a loyal employee who enjoys coaching his 10u basketball team & being with his family.

Benjamin V. Ridge

About Me

I'm a B2B marketing strategist and operations specialist with a proven track record of developing and executing data-driven marketing initiatives that generate qualified leads, build sales pipelines, and deliver measurable business results. With expertise spanning demand generation, marketing automation, and integrated digital campaigns, I bridge the gap between marketing strategy and technical execution.

My approach combines strategic thinking with hands-on implementation across the marketing technology stack. By aligning marketing efforts with sales objectives and implementing robust measurement frameworks, I help organizations demonstrate clear ROI from their marketing investments and accelerate growth.

  • Full-Stack Digital Marketing
  • B2B Demand Generation
  • Marketing Automation
  • Inbound Content Development
10+Years Experience
212%Conversion Growth
44%Lower CPC
28%+MQL Increase

MarTech Stack

Certifications

HubSpot Email Marketing Certification
HubSpot CMS for Developers Certification
HubSpot Marketing Hub Software Certification
Integrating With HubSpot I: Foundations Certification
HubSpot Digital Marketing Certification
HubSpot Inbound Marketing Certification
Meta Digital Marketing Associate Certification
Meta Media Planning Professional Certification
Google Analytics Individual Qualification Certification
Google Ads Search Certification
LinkedIn Marketing Strategy Certification
LinkedIn Marketing Expert Certification

Professional Experience

August 2021 - Present

B2B Marketing Specialist II

Inventory Locator Service (ILS)

  • Designed and implemented an inbound marketing journey capturing customer data and behavioral insights, resulting in 226% increase in blog traffic, 28% more MQLs, and $1M+ in pipeline contribution
  • Improved HubSpot email deliverability from 4/10 to 9/10 health score through comprehensive list hygiene, engagement optimization, and compliance framework—achieving 24% open rates, 3.2% CTR, and contributing to 28% MQL growth across 4M+ annual sends
  • Led end-to-end HubSpot-Salesforce integration including 200+ field mappings, with 99.2% sync accuracy—managing ongoing lead routing, contact ingestion, segmentation, database hygiene, and cross-platform reporting
  • Developed and optimized LinkedIn paid social campaigns generating 5M+ impressions, 330% follower growth, and 300+ qualified conversions
September 2018 - December 2020

Digital Marketing Lead

Highland Media Group

  • Orchestrated full eCommerce development projects delivering 33% increase in page conversions, 16% reduction in abandoned carts, and 217% revenue growth
  • Managed social media strategies achieving 162% average follower growth and 38% increase in engagement
  • Executed paid media strategies across platforms resulting in 44% lower CPC and 212% increase in conversions
July 2015 - July 2018

Co-Founder/Chief Marketing Officer

Good Shepherd Pharmacy

  • Scaled membership from 1 to 1,100 monthly memberships within first 2 years
  • Led sales and marketing efforts resulting in 900% increase in monthly recurring revenue (MRR)
  • Established comprehensive member success framework achieving industry-leading 92 Net Promoter Score

Core Competencies

B2B Marketing

Demand Generation95%
Account-Based Marketing90%
GTM Strategy88%

Digital Marketing

Email Marketing99%
Inbound Marketing90%
Paid Ads94%

Marketing Operations

HubSpot99%
Integrations89%
Automation91%

Featured Projects

B2B Thought Leadership Marketing Strategy

B2B Thought Leadership Program

Comprehensive content strategy that increased blog traffic by 226%, generated 28% more MQLs, and contributed over $1M to sales pipeline

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LinkedIn Paid Social Campaign Strategy

LinkedIn Paid Campaign Strategy

Strategic paid social approach generating 5M+ impressions, 330% follower growth, and 300+ qualified conversions

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Email Deliverability and Marketing Operations

Email Deliverability Transformation

Comprehensive email health improvement program increasing HubSpot health score from 4/10 to 9/10, achieving 24% open rates and 98%+ inbox placement across 4M+ annual sends

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Get In Touch

Contact Info

I'm always open to discussing challenging opportunities that align with my expertise, or simply networking with like-minded professionals. Please don't hesitate to reach out.