Benjamin V. Ridge - B2B Marketing Strategist & Demand Generation Expert

About Me

I'm a B2B marketing strategist and operations specialist with a proven track record of developing and executing data-driven marketing initiatives that generate qualified leads, build sales pipelines, and deliver measurable business results. With expertise spanning demand generation, marketing automation, and integrated digital campaigns, I bridge the gap between marketing strategy and technical execution.

My approach combines strategic thinking with hands-on implementation across the marketing technology stack. By aligning marketing efforts with sales objectives and implementing robust measurement frameworks, I help organizations demonstrate clear ROI from their marketing investments and accelerate growth.

Full-Stack Digital Marketing
B2B Demand Generation
Marketing Automation
Inbound Content Development

10+Years Experience

212%Conversion Growth

44%Lower CPC

28%+MQL Increase

MarTech Stack

Professional Experience

August 2021 - August 2025

Marketing Operations Specialist

Inventory Locator Service

Owned HubSpot Enterprise administration across CRM, Marketing Hub, Sales Hub, Service Hub, and Content Hub, including platform governance, user/permission management (100+ users), onboarding, documentation, and integrations (Salesforce, ZoomInfo, Calendly, & GoldCast).
Architected and governed the HubSpot CRM data model for 100k+ contacts, standardizing 300+ properties and maintaining database health through deduplication, list segmentation, and structured data ingestion (ZoomInfo, events, trade show lists, & business cards).
Designed, built, and maintained scalable GTM-campaign processes, workflows, and automations to support lead demand and growth marketing efforts, including lead scoring, lifecycle stages, and routing logic for sales-handoffs and reporting of all leads captured - Subscriber, MQL, SQL, Opportunity, & Win/Lost.
Developed personalized ABM campaign for targeted outbound, collaborating with Sales to define buyer personas, ICP tiers based on company type, fleet size, and purchasing authority, and lead scoring models that are aligned with audience segments based on behavior, lead source, engagement, and lifecycle stage.
Led email marketing campaigns across newsletters, product updates, nurture streams, and event promotions—delivering 4M+ annual sends with a 24% open rate, 3.2% CTR, and a 9/10 email health score, while monitoring sender reputation, managing subscription preferences and suppression lists, and ensuring CAN-SPAM compliance across all sends.
Owned end-to-end inbound marketing strategy including the development, production, speaker sourcing, logistics coordination, live event moderation, and multi-channel promotion across email marketing, social media, and community channels for 10+ webinars with 120+ average attendees.
Owned LinkedIn paid social execution, with a $4k/month budget, across Sponsored Content, Sponsored Messaging, and Lead Gen Forms, managing bidding structures (cost cap, max delivery, and manual bid), audience targeting, and creative rotation against KPI scorecards to drive 5M+ impressions and 3000+ conversions.
Ran HubSpot Content Hub CMS for a high-traffic site (5M+ annual sessions), owning design and development of landing pages, blogs, pillar pages, and lead-capture forms, plus HubDB-driven dynamic pages (100k+) and scalable templates developed with HTML/CSS for use in HubSpot modules on the HubSpot page editor.
Orchestrated technical SEO index health across large-scale dynamic content (200k+ indexed pages), also responsible for organic SEO improvement and SERP readiness through keyword targeting, meta optimization, header hierarchy, indexing controls, and authority signals (backlinks/domain authority).
Streamlined HubSpot Service Hub operations with ticket routing, task queues, and SLAs, serving as the internal HubSpot SME who documented processes and removed recurring workflow/data issues for stakeholders.

September 2018 - December 2020

Digital Marketing Manager

Highland Media Group

Project managed end-to-end marketing stack migrations and implementations, coordinating timelines, dependencies, and cross-functional stakeholders.
Monitored campaign performance data and trends across the funnel, using insights to recommend targeting, nurture, and messaging optimizations that improved conversion rates.
Implemented multi-touch attribution models to accurately measure the impact of varied marketing channels, tracking paid media, email, and digital touchpoints.
Managed paid search and paid social across multiple client campaigns, restructuring ad groups, refining keyword match types, and adjusting bidding structures to reduce average CPC by 44% and increase total conversions by 212%.

July 2015 - July 2018

Co-Founder/Chief Marketing Officer

Good Shepherd Pharmacy

Built the organization's entire digital marketing framework from the ground up, utilizing automation to scale membership from 1 to 1,100 monthly members within two years.
Led sales and marketing initiatives that resulted in a 900% increase in Monthly Recurring Revenue (MRR) in a resource-constrained, fast-growing startup environment.
Established automated retention workflows and customer success processes that minimized churn from 24% to 8% and achieved an industry-leading 92 Net Promoter Score (NPS).

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